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Magenta, Fruity Blend
  • Magenta, Fruity Blend
Magenta, Fruity Blend

Magenta, Fruity Blend

A sweet, delicious introduction to specialty coffee
vibrant, balanced, and smooth

○ Raisin, Malt, Earl Grey
● Purple Grape, Nutmeg, Poached Peach

Blend of
▪70% Ethiopia: Aramo, Banko Okoto
▸30% Ethiopia: Amare Tesema, Ajere
Method Both Washed
Varietal ▪ JARC ▸Heirloom
R.Profile Medium — design for milk, delicious in black too
$20.50
Next Roast: September 01, 2025
Enjoy free delivery on all orders over $69
Why we made this blend

Magenta was crafted with milk coffee in mind. It has the depth and body to shine in milk, yet remains just as delightful enjoyed black.

Juicy berry notes mingle with gentle earl grey, malt, and a hint of milk chocolate. Balanced and smooth, with purple and pink fruit lingering softly on the finish.

This blend was created to break away from the usual “milk blends” that taste flat, overly acidic, or disappear into the milk. Magenta keeps the coffee vibrant, juicy, and balanced—whether in a flat white or a long black.
Processing Method

Aramo, Banko Okoto, Ethiopia - JARC
Wash Processed

Farmers handpick ripe cherries and deliver them to Aramo for sorting. The cherries are then pulped and fermented for 36 to 48 hours in controlled tanks. After fermentation, the parchment is washed and dried on raised beds for about 18 days. 

Ajere, Gedeo, Ethiopia - Heirloom
Wash Processed

Ripe cherries arrived at Ajere wet mill, where they undergo sorting, controlled fermentation for 36-48 hours, cleaning, and drying on African drying beds for 12-15 days until achieving the desired moisture level.
More Flavour Info

Magenta was crafted with milk coffee in mind. It has the depth and body to shine in milk, yet remains just as enjoyable on its own.

Juicy berry notes weave gently through hints of Earl Grey, malt, and milk chocolate. The finish is smooth, with purple and pink fruit lingering softly.

With its sweet, lively fruit notes and smooth body, Magenta offers a delicious introduction to specialty coffee — vibrant without being sharp, and comforting without being dull.
Brew Guide

Milk Coffee - Espresso
• Coffee to Water Ratio: 1:1.5
• Extraction Time: ~22 seconds
• Milk Volume: 80 ml
• Water Temperature: 94 °C

Black - Espresso
• Coffee to Water Ratio: 1:2.25
• Extraction Time: ~29 seconds
• Water Temperature: 94 °C
Roasting Profile

• Roast level: Medium
• Total roast time: ~7 minutes 48 seconds
• End temperature: 201 °C
• Development time: ~1:50 (~23% dev ratio)
• Designed for: Milk, yet balanced and enjoyable in black

Why it matters:
This medium roast brings out the juicy berry notes and gentle malty sweetness, giving the coffee enough body to shine in milk while remaining bright and balanced when enjoyed black.
When to Open & Best Enjoyed

Espresso

Ready to open: Day 7 — can be aged and remain unopened til Day 34

After opening: Enjoy within 28 days

Why?
Espresso needs more rest than filter. During the first week, the coffee is still releasing gas, which can cause uneven extraction, mute flavours, and introduce sharp acidity. Allowing it more time lets the flavours settle, producing a more balanced, sweet, and structured cup.

(Once opened, coffee begins to age faster due to exposure to air. Enjoy within this period for the best experience.)
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